We think you'll agree that we go beyond the normal "website design". The intention behind our work and our web design process is to increase your exposure with a website that:

• represents your company well
• is targeted towards your particular industry and customers
• has easy navigation and is easy to use
• is designed to sell
• structurally designed from the ground up to perform well in search engines
• and we include a promotional package to get the message out broadly.

The Initial Consultation

We realize you have questions — and we need to find out what you need. During initial consultations, we'll gather information about your website, and how it relates to your business, its operations, and your goals for the Internet. We'll identify your target audience, key search terms, and note your ideas and preferences for the website, how it will function, and "look and feel."

At this point, the breadth of the project begins to take shape, and we will present a cost proposal.

If you accept it, we go forward with your website.

1. Planning

Here's where we get down to business!

We'll conduct strategy sessions with you, and will decide upon the essential elements needed for your website. We'll make recommendations about "look and feel" pertinent to your business and customers, logo, graphic images, distribution and flow of information through the site, what it will take to make the website easy for your customers to use, and will identify and recommend strategies, necessary components and resources required to implement the website and your web promotion campaign.

We'll also gather from you any necessary information about your company and services and products, for conversion into ad copy — because, while we are experts at what we do, you are the expert at your business and you know your customers.

2. Website Design

This is where, with the information and ideas gathered from our strategy sessions, we begin to design a proposed layout. This will include "look and feel" and the issue of what needs to be on the website (and what doesn't).

A good deal of our time goes into determining how the sections of the site should be linked together. If you've ever visited a website where you couldn't find what you wanted — or couldn't figure out how to get it — you know what we mean.

The layout will be uploaded to a password-protected area of our website, and we'll review the project with you for your input and approval. In this way, we can discuss the website and make changes, even at a distance — the World Wide Web and the telephone make this possible.

Once approved, we go into full production of your website. Ad copy is written from your materials and input, and images are created to enhance the customer's perception of your company and its services or products.

If necessary, we will also arrange for registration of a domain name ("yourdomain.com") and hosting for your website.

Again, your input and approval will be sought. Our production team will go over the site minutely, testing each of its parts for design, information flow and functionality of links and interactive sections. We also test the site in a variety of browsers and monitor sizes, making corrections as necessary until we arrive at your completed website.

3. Website Launch and Promotion

At this point, you need traffic to your website. We now begin promoting it by submitting it to the major search engines (such as AltaVista, HotBot, Fast and Google). These search engines will visit your site, and will schedule it for inclusion in their search results.

We'll also carefully craft submissions to the major directories (such as Yahoo!, LookSmart, and the Netscape Open Directory Project). Although these directories are major sources of traffic to websites, they do not guarantee they'll list anyone — however, we must say that we have been very successful in getting our clients' websites listed.

And that's it — your website is live, and you can now start enjoying traffic from the World Wide Web.

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4. Maintenance, Promotion and Review

When your website has been live for a period of time, we'll consult with you to get your reactions to the site, review your hit logs with you, and go over any indicated changes. If warranted, we'll make recommendations for further enhancements to ensure that your website remains up-to-date and has any information or functionality crucial to maintaining and increasing website traffic and sales.

We can also arrange for updates, periodic submissions to search engines, check its performance and functionality and maintain your website over the long term, and make recommendations based on your company's needs.